Marketing Tracks > Track 16: Marketing Ethics, Sustainability & CSR Practices by Brands

Track Chairs:

• Dr. Hiran Roy, Fairleigh Dickinson University, Vancouver, Canada, hiranroy@fdu.edu
• Dr Vanessa GB Gowreesunkar, Indian Institute of Management, Himachal Pradesh, India, gvanessaa@gmail.com 
• Dr. Vikas Arya, Rabat Business School, UIR, Morocco, vikas.arya@uir.ac.ma   

Marketing Ethics, Sustainability, and Corporate Social Responsibility (CSR) Practices by Brands is essential because it promotes responsible and ethical business practices that have a positive effect on society and the environment. Understanding marketing ethics ensures that brands communicate and interact with consumers with transparency, honesty, and equity. In addition, embracing sustainability and CSR practices enables brands to contribute to a more sustainable future, acquire consumer trust, and establish strong, long-term relationships with socially conscious customers who value ethical and environmentally responsible brands.

Potential Topics include but are not limited to the following topics:

• The Role of Green Marketing in Driving Sustainable Consumption: A Comparative Study of Eco-Friendly Brand Communication Strategies.
• Ethical Consumer Behavior: Understanding the Role of Marketing Ethics in Consumer Decision-Making.
• Sustainability Reporting and Consumer Trust: Analyzing the Influence of Transparent CSR Communication on Brand Credibility.

Within RBS 2024 conference, Marketing Ethics, Sustainability & CSR Practices by Brands track will allow researchers, PhD students, and industry experts to present their innovative research, exchange ideas, and foster collaboration on critical problems in the Marketing Ethics, Sustainability & CSR Practices by Brands domain and their implications for market growth and consumer well-being. We invite contributions with theoretical, empirical, and conceptual papers, which may address, and which are not limited to Marketing Ethics, Sustainability & CSR Practices by Brands.