Information Systems Tracks > Track 32: Information Systems in Emerging Markets

Track Chairs:

• Prof. Mourad Oubrich, INPT Rabat, Morocco
• Prof. Abdelati Hakmaoui, Université Hassan II de Casablanca, Morocco

One of the most significant challenges faced by emerging markets is the digital divide. Access to technology and the internet is limited in many developing countries, particularly in rural areas. This makes it difficult for businesses and individuals to participate in the global economy, access educational resources, and connect with others. IS can help bridge this divide by providing tools and technologies that enable access to information, communication, and collaboration.

Another challenge faced by emerging markets is the lack of infrastructure and resources. Many developing countries struggle with inadequate transportation systems, unreliable power supplies, and limited access to education and training. IS can help address these challenges by providing tools and resources that enable remote work, e-learning, and remote healthcare.

This track will address these challenges. Information Systems (IS) need to take a context-specific approach to designing and implementing IS systems in emerging markets. IS should take into account the local context, including cultural and linguistic factors, and should involve collaboration with local stakeholders to ensure that the IS system meets the needs of the community.