Marketing Tracks > Track 17: Hospitality, Tourism, Sports, and Entertainment Marketing

Track Chairs:

• Dr. Mesay Sata SHANKA, Rabat Business School, UIR, Morocco, mesay-sata.shanka@uir.ac.ma   
• Dr. Martin YONG HO HYUN, Rabat Business School, UIR, Morocco, martin.yonghohyun@uir.ac.ma    

Hospitality, tourism, sports, and entertainment marketing is essential because it empowers individuals with the specialized knowledge necessary to excel in dynamic and expanding industries. To attract and engage diverse audiences, enhance consumer experiences, and remain competitive in the global market, businesses must thoroughly understand marketing strategies tailored to these sectors. Moreover, these industries play an important role in promoting cultural exchange, bolstering local economies, and enhancing people's lives through unforgettable experiences, making it imperative to examine the distinctive marketing strategies that nurture sustainable growth and success in these dynamic fields.

Potential Topics include but are not limited to the following topics:

• Destination Branding and Tourist Behavior: A Comparative Analysis of Brand Perception and Destination Choice.
• Experiential Marketing in the Entertainment Industry: Understanding the Role of Immersive Experiences in Audience Engagement.
• Entertainment Tourism and Destination Development: Analyzing the Role of Film-Induced Tourism in Destination Marketing.
• Marketing Strategies for Sports Leagues: A Comparative Analysis of Different Sports in Attracting and Engaging Fans.

Within RBS 2024 conference, Hospitality, Tourism, Sports, and Entertainment Marketing track will allow researchers, PhD students, and industry experts to present their innovative research, exchange ideas, and foster collaboration on critical problems in the Hospitality, Tourism, Sports, and Entertainment Marketing domain and their implications for market growth and consumer well-being. We invite contributions with theoretical, empirical, and conceptual papers, which may address, and which are not limited to Hospitality, Tourism, Sports, and Entertainment Marketing.